Why does Starbucks generate a whole lot hype for its consumers? What makes it so popular towards the masses that there’s even a memoir entitled, “How Starbucks Saved My Entire Life”, rendering it one of the most talked about and wildly successful brands of all time?
The perfect solution: excellent, exceptional customer satisfaction. That’s precisely what the Starbucks distinction is centered on in comparison with every one of the baristas or junk food attendants off their food or coffee establishments. I’m not really a Starbucks fanatic, mind you, but I’ve been an ordinary customer of varied coffee hangouts everywhere and that i can evidently state that the Starbucks staff serve their patrons with first-rate customer service and enthusiasm.
So for lead generation companies and telemarketing call centers around, exactly what can we learn from the Starbucks baristas with regards to customer support?
Customer happiness has to be the primary goal of your employees. Starbucks staff always prioritize the requirements their potential customers and they also interact to obtain that. Keep in mind the teamwork of your members is the thing that helps customers to possess a positive experience. How good will be your firm in bringing the team together so that you can serve the sales leads and clients?
Hand out some freebies and samples. Free samples is your way of expressing that you are happy with the price of your products or services. Particularly if you have starbucks code, it’s rare just to walk within a store during that time that there’s no free sample receiving. Just what are you giving out at no cost to be able to show your small business leads and prospects the benefit you can provide for them? A free eBook perhaps, or white papers?
Know their names contributing to their lives, too! The trademark Caramel Macchiato is not just transaction 539. It’s Liz’s favorite drink. The Venti Signature Hot Cocoa is not only for that gentleman in the bar. It’s for Cody. Starbucks baristas know their customers’ names. Are you aware the names of your own prospects? Aside from the name, what else have you any idea about the lives and businesses of your B2B leads and customers? Starbucks staff don’t just know Liz’s name; they know that she’s a retired teacher in San Francisco who loves gardening as her hobby. Starbucks workers learn more about Cody than merely his name; they already know that he owns a construction business, has a 11-yr old daughter, and plays golf on Saturdays. Think about you? How much are you aware regarding your leads and clients?
Rectify your mistakes. In addition to readily taking responsibility, employees of Starbucks readily correct their mistakes. As an illustration, if customers are made to wait around for a long time, an apology will not likely suffice-additionally they receive coupons for beverage. If your drink is done the wrong way, they may remake it-no further questions. The length of time or how quickly can you rectify your errors? With regards to customer support, how fast you solve an issue really matters. Though it’s considering the fact that all of us make some mistakes sometimes, it continues to be the promptness of methods we correct those slip-ups that makes the visible difference.